British Airways have launched a new marketing campaign to highlight their role as an official Olympic partner to Team GB, and to encourage Brits to stay at home and support Team GB during the London Olympics.
The new television commercial shows a BA Boeing 777 “driving” through the streets of London to The Clash’s song ‘London Calling’. It culminates with the plane stopping at Stratford’s Olympic Stadium. The tagline reads: “Don’t fly. Support Team GB.”
For a bit of fun, there is also an online, interactive site, which allows you to enter your postcode and then watch the Boeing 777 taxi down your street! Check it out here!